The NonConformist Techie

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Data is the New Asset and Snowflake Helps Customers make Sense of it.

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Data is the New Asset and Snowflake Helps Customers make Sense of it.

The new kind of SaaS -> Data-as-a-Service

Ruby Valappil
Sep 26, 2022
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Data is the New Asset and Snowflake Helps Customers make Sense of it.

rubyvalappil.substack.com
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Snowflake provides Software-as-a-Service (SaaS). It’s a cloud company with an executive office in Bozeman, Montana. One interesting fact about the company is that it doesn't have a headquarter.

It was founded on July 2012 by Benoit Dageville, Thierry Cruanes and Marcin Żukowski.


Snowflake is a data cloud company that provides cloud-based solutions for data storage, data processing, and analytics. As the company provides data warehousing and analytics-related services, it’s also known as a Data-as-a-Service (DaaS) company.

Snowflake integrates well with all the leading cloud platforms like Amazon S3, Microsoft Azure, and Google Cloud.


Let’s look at a few aspects that make choosing Snowflake a no-brainer,

  • Most enterprises use multiple solutions to store their data, and migrating them from one provider to another using SFTP or API is an additional overhead. Snowflake makes data migration seamless and provides one environment for all the data.

  • Dealing with vast data in the production environment comes with security-related challenges. Snowflake provides convenient solutions for enterprises to share data within multiple departments using access restricted views.

  • Data is an asset to businesses, but only if it is used wisely. Most companies do not store historical data due to retention policies and depend on other teams to generate reports on a weekly or monthly basis. Snowflake makes sense of data and integrates well with data visualization tools to generate analytics and timely reports.

  • Using Snowflake, companies can perform data mining and produce business insights to attract new customers, detect fraudulent activities and enhance product suggestions.


As Snowflake is gaining momentum among leading businesses that want to leverage the power of data, learning Snowflake tools will add value to the job market.


Snowflake is a public company trading under the stock symbol: SNOW.

So far, the company has raised over 2 billion in investments. Salesforce Ventures is one of their 14 investors.

Snowflake has a market share of over 20%, based on data from datanyze.com.


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Data is the New Asset and Snowflake Helps Customers make Sense of it.

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